Conscious Collaborations

bW Chronicles
Words:

All decisions at by Woman are made with an aim to create an impact. Social, economic, aesthetic,sustainable and conscious change that creates a significant impact in our lives in the long run. To paraphrase Reid Hoffman, from his book Masters of Scale, not all business decisions need be economic ones. There is more to business than just trade and commerce. To us business means value systems, support, mutualism, growth, knowledge-share and possibilities. So in our quest for partners, to build a meaningful, impactful brand, we came across this socially conscious organisation: Prashast.

Prashast is a platform that promotes handcrafted products made by women artisans belonging to disadvantaged backgrounds in remote urban and rural slum settings.

They upskill groups of women indifferent handicrafts and act as a link between these creators and buyers. This empowers these women to be economically independent who then go on to create prosperous communities.

by Woman trusts that this collaboration is a step towards upholding its mission statement. By associating with like-minded brands such as Prashast there is a great value addition to both parties, the end-user and society, in general. We believe that through such conscious collaborations we can reach an audience that values, equally, both handmade art and the community behind it. Here is how this association is unique. Unlike regular partnerships, where platforms only host web stores from various groups/individuals, here by Woman becomes Prashast’s customer.

By acquiring and utilising their handcrafted products to serve as the first-layer packaging for select artworks available on www.bywoman.art we proudly declare that, much like all artworks, the packaging is also handmade by women and that creativity isn’t confined to only the arts. We are elated that this association will enable us to be long-term partners.

All decisions at by Woman are made with an aim to create an impact.
Business to us means value systems, support, mutualism, growth, knowledge-share and possibilities. So in our quest for partners, to build a meaningful, impactful brand, we came across this socially conscious organisation: Prashast.

Take home a legacy